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Digital marketing tips for politicians.

How significant is digital political marketing? No doubt, it is very essential, especially during the time of election, because it is important to get people to know you and find out what your proposals are. Just as it is also indispensable to show people what has been done, or the experience you have. Now, what better way can one achieve this feat than through the internet, which is where most people go in search of information?

Social networks are the favourite media for many users to share their opinions on various topics; politics is no exception
often a positive opinion on social media sways many people’s opinion and this has the potential to greatly enhance the image of a politician.

Leaving aside the fact of the widespread use of the internet today, another reason why it is a good idea to use digital strategies is related to the influence of social networks on people’s opinion.

So being aware of what is being said about you on social networks and taking action to get opinions to your advantage, is of paramount importance for a person’s political career.

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Google Analytics releasing 4 new functions

User-focused reporting


The new version of standard reporting will now also include “Users,” instead of just “Sessions.” This reframes the data for ongoing engagement focus, especially for instances where users visit multiple times, as opposed to just a total number of sessions. Prior to this update, you had to build custom reports to get a good picture of user data. Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels and devices is vital to success.

User Explorer


The new User Explorer tool allows marketers to view the lifetime metrics and dimensions at the user level. Based on the life of their cookie, this will open up new details to marketers, such as the number of transactions made or total time spent on the website.

Audience reporting


Previously, Audiences could be created and published to other platforms such as AdWords, but there was no way of doing so in Analytics. There is now the option to publish Audiences to reports, allowing marketers to see a cross-channel view of them. They can be added as a secondary dimension in reports and as a dimension in segments, custom reports and custom funnels.

Conversion Probability


The minimum data threshold for calculating conversion probability is initially 1,000 a month, and then 30 days of data to model accurately. The score runs from 1 (least probable) to 100 (most probable).
Facebook's Recent Algorithm update

Facebook's Recent Algorithm update

The latest algorithm update reduces the number of posts from business pages, publishers and news sites in a user’s newsfeed. Instead, content that is sparking engagement and conversation from people’s Facebook connections will be prioritized.

Step by step instructions to keep achieving clients on Facebook.


While no one knows precisely what the effect of the news encourage changes will be, there are absolutely courses for organizations on Facebook to work with the new calculation and keep achieving their clients through significant communications.

Keep posting connecting with, the quality substance that prompts remarks


"Pages making posts that individuals, for the most part, don't respond to or remark on could see the greatest reductions in dissemination. Pages whose posts provoke discussions between companions will see less of an impact."

Try not to fall into the "engagement-snare" trap


It may entice to attempt and hack the new calculation by requesting that your gathering of people "Remark on this post in the event that you like chocolate!!" or something comparative. In any case, don't be that brand. It's spammy and clients don't care for it.

Encourage clients to take your Facebook Page


The one thing that is not changing the Facebook news nourish is the capacity for clients to ensure they generally observe posts from their most loved Pages by picking "See First" in their news bolster inclinations.